Bundesliga: tyre brand Continental extends partnership with Hannover 96

Continental, the German tyre manufacturer, has extended its partnership with Hannover 96 (Bundesliga) for several seasons, the club announced on 19/12/2015.

The group, whose headquarters are in Hannover (GER), has sponsored the club since the 2002-03 season. Continental retains its visibility on the LED advertising boards for matches at the HDI Arena (49,000 seats) and on the interviewee panels and official Hanover 96 media communications. The contract also includes a box for 30 people, as well as the digital rights to offer VIP seats as prizes.

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Continental

• Sector: tyres
• Founded: 1871
• Headquarters: Hannover (Germany)
• Staff: 177,000 employees in 46 countries
• Turnover:
  • €32.7bn (2012)
  • €33.3bn (2013)
• Sponsorship: 2014 World Cup (FIFA), UEFA, USSF (US Soccer Federation), KNVB (Dutch Federation), CFA (Chinese Federation), Hannover 96 (Bundesliga)

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