adidas: basketball player James Harden (Houston Rockets) features in the "Sport 15" digital campaign

adidas have launched the video "Creators Never Follow" featuring the American basketball player James Harden (Houston Rockets) as part of the "Sport 15" digital campaign, on 02/12/2015.

The 26 year old signed a 13-year contract with adidas in 2015, worth an estimated $200m (€182m). "Sport today isn't about standing by and watching other people’s greatness. It’s finding your own path and removing any obstacle in the way to reach it. James is a great example of that," said Ryan Morlan, vice-president of adidas International Marketing, at the presentation of the new video.

Other videos in the campaign, including "Take today", "Here's to the Takers" and "Create your own game", have recorded a cumulative total of more than 97 million views on YouTube. They depict stars of different sports including football Lionel Messi (FC Barcelona), Gareth Bale (Real Madrid CF), Thomas Müller (FC Bayern Munich) and Mesut Özil (Arsenal FC).