Liga BBVA: El Ganso (fashion brand) extends agreement with Valencia CF in 2015-16

El Ganso, the Spanish fashion brand, has extended its partnership with Valencia CF (Liga BBVA) for the 2015-16 season, the club announced on 29/12/2015. El Ganso has been linked to the club for the 2012-13 season.

The brand will provide the players and staff of the team with clothing and footwear and can use the image of Valencia CF in its marketing campaigns. El Ganso will also be present on the club's communication materials and receive hospitality packages.

El Ganso also joins the club in an promotion to support the Deporte y Desafío Foundation, whose main objective is the social integration of people with physical, intellectual or sensory disabilities through sport. An auction of six graphic portraits of the players the club will be held from 29/12/2015 to 04/01/2016. Profits will be donated to the foundation.

• Valencia CF has not had a main shirt sponsor since the 2013-14 season. "€10m (per year) is the price that we consider just for our shirt space, for the benefits offered through the club and the rights granted.
• From there (€10m), we do not move because we believe that…