Serie A: auto manufacturer Dacia obtains the naming rights of the newly renovated Udinese stadium

Dacia, the Romanian car brand owned by the French group Renault since 2000, has obtained the naming rights of the newly renovated stadium of Udinese Calcio (Serie A TIM), the Stadio Friuli (25,000 seats), announced the club on 08/01/2015. Dacia is also a shirt sponsor of Udinese until 2019-20.

The annual amount of the contract is estimated at €500,000 over five years (2016-2020). Dacia became the first automobile brand to sign a naming rights deal in Italy. This is the third agreement of this kind in Italian football after the one between the Mapei Group (building materials) and US Sassuolo Calcio (Serie A TIM), and the contract between Orogel (frozen food products) and AC Cesena (Serie B ConTe.it).

"The naming of the new Udine stadium is the culmination of a successful partnership and seals years of valuable collaboration that have led to significant results for both partners. The Dacia Arena is the beginning of a new era for us and for Udinese Calcio and I'm sure that will be punctuated by many moments of celebration," said Christian Bernard, director of Renault Italy.

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