Ligue 1: Boulanger becomes official multimedia and appliances distributor of Paris SG until 2016-17

Boulanger, the retail chain specialising in leisure, multimedia and appliances, has become the official mulitimedia and appliances distributor of Paris Saint-Germain FC (Ligue 1) until the end of the 2016-17 season, the club announced on 13/01/2016.

The partnership is estimated at €500,000 per season. Boulanger, as an official label, will benefit from visibility at Parc des Princes and on the various media communications of the club. The brand will also activate its partnership via promotional operations in its various stores in the Ile-de-France area, offering clients the chance to win tickets to Paris Saint-Germain home matches. The brand also became a partner of nine Ligue 1 clubs including Olympique de Marseille, Olympique Lyonnais, AS Saint-Etienne and FC Girondins d Bordeaux in December 2015.

"This agreement complements our national strategy with the world of professional sport introduced in 2015. A great club like Paris Saint-Germain reinforces our strategy and we hope to share historical successes with them in the coming months, and provide many exciting offers to our…