Bundesliga: Wangkanai (sugar), becomes a regional partner of FC Bayern Munich in Thailand

Wangkanai, the Thai sugar producer, has becomes a regional partner of FC Bayern Munich (Bundesliga), announced the club on 13/01/2016. The company becomes the first sponsor of the Bavarian club in the country and its second regional partner after the Chinese mineral water brand Evergrande Spring.

Wangkanai are entitled to uses image and the logo of FC Bayern as part of its communication activities in Thailand. The company will also be the title partner of the FC Bayern Youth Cup, an international youth tournament held in Thailand in 2014 and 2015. The club also organise the same competition in China, Japan, India, USA, Brazil, Austria, Italy, Russia and Germany. The ten best players of each of the respective national events represent their country in May each year at the Allianz Arena in Munich in a final tournament.

"This partnership is an important step in our international strategy. It shows that we are a global brand and that fans all over the world support our team," said Jörg Wacker, FC Bayern director of internationalisation and strategy. FC Bayern have more than one million…