NBA: Kevin Durant (Oklahoma City) becomes a global ambassador of Panini (trading cards and stickers)

Panini, the company specialising in collectible stickers and cards, announced that it has extended its contract with Kevin Durant (Oklahoma City Thunder, NBA) who now becomes a global ambassador of the Italian brand, on 11/01/2016.

Panini will use the image of Kevin Durant in its media campaigns in the United States, including on the packaging of the brand's NBA stickers. The 27-year-old will also appear on products of the Donruss brand (trading cards), a subsidiary of Panini America, available in Walmart supermarkets, ahead of the 2016 NBA All-Star Game to be held in Toronto (CAN) on 14/02/2016.

"Through Roc Nation’s close relationship with Panini, we were able to work together to create a unique and innovative partnership that will take advantage of Kevin’s creativity, passion and keen business mind," said Michael Yormark, president of Roc Nation, the agency that manages the image rights of Kevin Durant.

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