Jürgen Klopp (GER, Liverpool FC) becomes an ambassador of the German beer brand Warsteiner

Jürgen Klopp, the manager of Liverpool FC (Barclays Premier League), has become an ambassador of the German beer brand Warsteiner for four years (2016-2019), announced the company on 15/01/2016.

The former coach of Borussia Dortmund will appear in media campaigns for Warsteiner's range non-alcoholic beer. "Jürgen Klopp is the perfect ambassador for the brand. He is straightforward, authentic and personable. (...) He's a very popular personality," said Catharina Cramer, the owner of Warsteiner. The German manager, who is also under contract with the car manufacturer Opel and the equipment manufacturer Puma, is believed to have earned €2.3m in sponsorship revenue in 2014, according to the German daily Die Welt.

The beer brand is also the official partner of Hertha BSC (Bundesliga), Fortuna Düsseldorf 1895 and SC Paderborn 07 (2.Bundesliga), as well as SC Preußen 06 Münster and Kieler SV Holstein 1900 (3.Liga, the German third division).

Liverpool launch a Twitter account in German following the arrival of Jürgen Klopp

• Liverpool FC launched a German version of its Twitter account…