Qatar 2022: Amsterdam ArenA and IMG to be consultants for the design and management of stadiums

On the 27/05/2013 it was announced by the Qatar 2022 World Cup committee, that Dutch company Amsterdam ArenA and U.S. media rights and marketing group IMG (International Management Group) will act as consultants for the design and management of the stadiums used in the competition.

The two companies have been asked to prepare analyses for the function aspects of the various sites to be used in the competition (stadiums and training facilities). They will hold technical reviews to assess the sites at each stage of their design and construction.

IMG and Amsterdam ArenA will also contribute to the more operational aspects of the competition and consult on matters such as catering and commercial strategies, venue operations, safety and security, pitch and building maintenance, access zones, precinct functionality and operations, technology integration and tournament functionality and sustainability.

Amsterdam ArenA was also after the contract to oversee the development of the Maracana stadium in Rio de Janeiro, in collaboration with Lagardère Unlimited and the Brazilian company OAS S.A.