Lagardère Sports acquires the marketing agency Sponsorship 360

Lagardère Sports, the sports division of Lagardère Sports and Entertainment, has acquired Sponsorship 360, the French marketing agency specialising in promotion and consulting, announced the group on 19/01/2016.

Sponsorship 360 mainly works with premium brands and companies in the luxury sector. The agency notably works with TAG Heuer (a partner of Cristiano Ronaldo), Peugeot, Veuve Clicquot, Caisse d'Epargne and Proman (a partner of Euro 2016), as well as Dassault Systèmes, Ibis, Apurna and AG2R La Mondiale, in developing sports marketing strategies. The fifteen-person agency was founded in 2009 by Hervé Bodinier and Yann de la Fouchardière.

Hervé Bodinier, who will remain the CEO of Sponsorship 360, will work under the direct authority of Laurent Moretti, the CEO of Lagardère Sports France. The agency will work in conjunction with the various international structures of Lagardère Sports and Entertainment in the field of consulting and promotions for advertisers, said the group.

"Sponsorship 360 is one of the most successful agencies in recent years" (Laurent Moretti on 19/01/2016)