Austria: Intersport becomes a partner of the Federation until 2018

Intersport, the sporting goods distributor, has become a partner of the ÖFB until 2018, announced the Austrian Federation on 18/01/2016. The contract includes an optional one-year extension.

The group replaces its British competitor Sportsdirect.com as a sponsor of the Austrian Federation. Intersport also becomes a partner of the Samsung Cup (Austrian Cup). "With this agreement, we are continuing our long-standing strategy. We had already established a very successful partnership with the ÖFB at the 2008 European Championships," said Mathias Boenke, CEO of Intersport Austria.

Intersport is the official sporting goods distributor of Euro 2016. The brand will put in place 800 dedicated areas in its outlets to distribute products of the competition. The group will also distribute exclusive licensed products in stadiums and fan zones in the Euro 2016 host cities.

• Infront Sports & Media is the marketing agency of the ÖFB until 2018.

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