Ligue 1: Voitures Noires becomes the official chauffeur service of Paris Saint-Germain until 2017-18

The french start-up Voitures Noires has become the official chauffeur-driven car hire supplier of Paris Saint-Germain (Ligue 1) until the end of the 2017-18 season, the club announced on 19/01/2016.

Voitures Noires has acquired the image rights and media/digital rights of the club, as well as hospitality benefits at the Parc des Princes. This is the second BtoB brand to become a sponsor of Paris SG, after the broker Aurel BGC. "We can’t wait to work together on innovative programmes for their BtoB customers and to help them along their long-term development path in France and abroad," said Ludovic Dumas, sponsorship director of Paris Saint-Germain. Voitures Noires want to internationalise their business in 2017.

Sponsorship accounted for 17% of the turnover of Paris Saint-Germain FC during the 2013-14 season, or €78.96m.

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Black Cars

• Sector: Chauffeur-driven hire car service
• Founded: 2013
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