Bundesliga: betting operator Tipico (betting) extends partnership with Hamburger SV until 2019

Tipico, the leading betting operator in the German market, has extended its partnership with Hamburger SV (Bundesliga) until the end of the 2018-19 season, the club announced on 20/01/2016. The extension of the contract, which began in 2010-11, was negotiated by Lagardère Sports, the marketing agency of HSV.

Tipico, as the exclusive betting operator of the club, retains its presence on the LED advertising boards at the Volksparkstadion (57,400 seats), as well as in the hospitality facilities and the dressing room. The company hopes to increase its digital presence with this new contract. Hamburger SV generated €24.73m in sponsorship revenue during the 2013-14 season.

For the match against FC Bayern Munich (Bundesliga Matchday 18, on 22/01/2016), a club also sponsored by Tipico, the betting operator agreed to pay €2,500 to the Hamburger SV Foundation for each goal scored in the "Der Hamburger Weg" campaign.

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