Premier League: Manchester City organise stadium tours in Mandarin to celebrate the Chinese New Year

Manchester City FC (Barclays Premier League) have organised a tour of the Ethiad Stadium (55,000 seats) to be conducted in Mandarin, announced the club on 20/01/2016. The stadium tour will be available from 04 to 08/02/2016 to celebrate the Chinese New Year.

Chinese fans of the club can take the 90 minute tour of the stadium accompanied by a Mandarin-speaking guide, for £20 (€26) for adults and £15 (€19.5) for children. Visitors will be given a Chinese lantern and could win a shirt autographed by Sun Jihai, the Chinese player who played for the club from 2002 to 2008 (130 matches, 3 goals). Manchester City, with over 8.12 million fans, are the most popular European club on the Chinese microblogging platform Sina Weibo, as of 21/01/2016. The club have also launched a version of its website in Mandarin.

The stadium tour in Mandarin will thereafter be available by reservation from April 2016. This initiative coincides with a direct air route between Manchester and China which will be opened in June 2016.

A Chinese consortium acquired 13% stake in City Football Group for €377m

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