Bundesliga: Beats by Dre headphones brand becomes an exclusive partner of FC Bayern München

News Tank Football - Paris - News #60682 - Published on 22/01/16 at 13:50
©  FC Bayern
©  FC Bayern

The Beats by Dre headphones brand has become an exclusive partner of FC Bayern München (Bundesliga), announced the club on 21/01/2016.

Beats by Dre will launch several models of co-branded headphones with the Bavarian club. The brand includes among its ambassadors the German international and Bayern Munich striker Mario Götze. "The Beats headphones and speakers will be used on and off the field. From now on, they will be an integral part of the equipment of the players of Bayern Munich," said Andreas Jung, the marketing manager of the club. The brand will also benefit from exclusive visibility during pre-match activities.

Bayern generated €113.9m in commercial sales and sponsorship, including €101.7m in merchandising during the 2014-15 season.

  • Beats Electronics was bought by Apple for $3bn (€2.2bn) on 28/05/2014.

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Beats Electronics
  • Activity: headphones brand
  • Founded: 2008
  • Founders: Dr…

©  FC Bayern
©  FC Bayern

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