Real Madrid: Emirates sign €25m annual deal for shirt sponsorship

On the 20/05/2013, Fly Emirates and Real Madrid has signed a five-year sponsorship deal worth an annual €25m. The deal, which begins from the 2013/14 season, could rise to €150m over five years, depending on the team's performance.

This is a record deal for Real Madrid who end their six year, €20m annual sponsorship deal (2007-2013) with online sports betting operator Bwin. The company announced on the 30/05/2013 that they will remain an official partner of the club, but will focus on developing mobile solutions (social gaming, networking etc.).

Emirates were, in fact, already partners of the Spanish club. The airline based in Dubai (UAE) have an existing €5m annual deal from 2011-2016, consisting of advertising and hospitality privileges.

New 2013-14 shirt unveiling - 30/05/2013

Real Madrid's partnership with Emirates will see them play in the 'Dubai Football Challenge' in January 2014. "This new partnership will bring enormous benefits to the hundreds of millions of Real Madrid fans and…