Serie A: AS Roma open a Mandarin account on WeChat (Chinese messaging platform)

AS Roma (Serie A TIM) are launching a Mandarin account on WeChat (a Chinese instant messaging platform), announced the club on 22/01/2016. Through this new account, users can participate in a prediction game, check fixtures and results, follow live updates, listening to the AS Roma radio channel, and upload photos of the club.

"Our fans in China are growing every month. The club also attracted a lot of new admirers in China when the players wore a shirt with a greeting to fans in China just before Chinese New Year in 2015. We hope the new WeChat account will allow Roma fans to feel closer to the club," said Li Lilian, social media manager of AS Roma in China.

Since April 2015, AS Roma have two accounts (in Italian and English) on WeChat, and are aiming to expand their subscriber base on this social network, which has 650 million monthly active users, including more than 550 million Chinese users.

 1/1

WeChat

…