Premier League: beverage brand You.C1000 partners with Manchester United in Indonesia

The isotonic drinks brand You.C1000 has become a regional partner of Manchester United FC (Premier League) in Indonesia, announced the club on 28/01/2016.

The Manchester United logo and players will feature on the packaging of You.C.1000 beverages in Indonesia. To activate the partnership, the brand launched the "We Are United" competition between Manchester United fan clubs in Indonesia to encourage them to create an event to bring supporters together for a televised match. Each fan club will host three events, which will be assessed and receive points according to attendance, decoration, innovation and imagination of the concept. The best fan club will win tickets to a match at Old Trafford and merchandise autographed by the players. Manchester United have 54.5 million fans in the country. The club has 9,430,000 Facebook fans in Indonesia, which is the country in which the club have the highest concentration of fans (13.9% of its total fan base) as of 28/01/2016.

YouC.1000 is the club's only partner in Indonesia. Manchester United generated £154.9m (€202.6m) in sponsorship revenue…