NHL: Associated Bank organises a treasure hunt inside the arean of the Minnesota Wild

The US bank Associated Bank has launched the activation "Puck Drop" with the Minnesota Wild franchise (NHL), offering "money can't buy" prizes, announced the bank on 15/01/2016.

Fans must find one of 30 hidden hockey pucks under the seats of the Xcel Energy Center (18,064 seats). The winner must input a code written on the puck at the www.abpuckdrop.com website. The winners will be given the chance to meet Minnesota Wild players Charlie Coyle and Jason Zucker at a VIP reception, as well as a hockey stick autographed by the two players.

Associated Bank will extend the game by hiding other hockey pucks around the state of Minnesota (USA), and will publish daily clues to their locations on its Facebook (20,972 fans as of 27/01/2016) and Twitter (5,579 followers as of 27/01/2016) accounts.

• Associated Bank set up the "Power Play Zone" in the Xcel Energy Center in November 2015.
  • The "Power Play Zone" is a room where fans can take shots at a goal, and record a video of themselves in GIF format which they can then share on social networks.