Raphaël Varane (Real Madrid) agrees a deal with the watchmaker Tag Heuer in France

The French international defender Raphaël Varane (Real Madrid CF) has concluded an agreement Swiss watchmaker Tag Heuer, according to information gathered by News Tank Football on 25/01/2016.

The contract, which is close to the status of a "friend of the brand" does not make Raphaël Varane a Tag Heuer ambassador like his Real Madrid teammate Cristiano Ronaldo or the Russian tennis player Maria Sharapova. The contract is believed to only involve activations and digital visibility in the French market. The defender is represented by the agency VIP Consulting. The watchmaker Tag Heuer is advised in its international sponsorship strategy by the French agency Sponsorship 360, which was acquired by Lagardère Sports on 19/01/2016.

Raphaël Varane has 10.54 million fans on the three major social networks (Facebook, Twitter, Instagram) as of 28/01/2016.

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Raphaël Varane

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