Fox Sports (pay-TV) marks the resumption of the Bundesliga by launching a penalty predictor game

The US pay-TV group Fox Sports has launched a penalty kick prediction game on Facebook and Twitter to mark the resumption of the Bundesliga season, using the hashtag #18TOWIN, announced the German league on 22/01/2016.

The digital campaign, which lasts two weeks, features one player from each of the 18 clubs in the Bundesliga taking a penalty, the outcome of which users must predict on the site www.18towin.com using dedicated emojis. The results will be shared across Fox Sports platforms on 05/02/2016 (17:30 CET).

The Fox Sports Facebook and Twitter accounts are followed by over 7.8 million fans and 1.5 million followers respectively (as of 27/01/2016), while all of the Bundesliga clubs have more than 58 million Facebook fans and more than 6.9 million Twitter followers combined (as of 07/01/2016).

• Fox Sports owns the exclusive rights to broadcast the Bundesliga, in the United States, over the 2015-2020 period. The 306 matches of the German first division each season are broadcast live or replayed on national television and on the pay-TV channels Fox Sports 1, Fox Sports 2 and…