adidas: basketball player Damian Lillard in the second campaign video for "Creators Never Follow"

adidas launched the second video for the "Creators Never Follow" marketing campaign, with this one featuring the American basketball player Damian Lillard (Portland Trail Blazers), on 19/01/2016.

This video accompanies the launch of the "D Lillard 2", the second edition of the shoes bearing the image of the player, available since January 2016, and priced at $105 (€96 at 27/01/2016). The 25 year old basketball player signed, in April 2014, a 10-year contract with adidas for an estimated total amount of $100m (€92m).

The first video of the "Creators Never Follow" campaign, which featured the American basketball player James Harden (Houston Rockets), was released on 12/02/2015, and has over 2.5 million views as of 27/01/2016.

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Damian Lillard on social networks

• Facebook: 2.48 million fans
• Twitter: 939,847 followers
• Instagram 1.9 million subscribers
  
  (as of 1/27/2016)

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