Bundesliga: Kärcher obtains the naming rights of a stand at the Mercedes-Benz Arena (60,449 seats)

Kärcher, the German manufacturer of high-pressure cleaners, has extended its partnership with VfB Stuttgart (Bundesliga), whilst obtaining the naming rights of one of the stands at the Mercedes-Benz Arena (60,449 seats), the club announced on 27/01/2016. The "Karcher Tribüne" runs along the side of the pitch, opposite the main stand.

The company, based in Winnenden (Baden-Württemberg, 15km north of Stuttgart), has been a sponsor of the club since 2005. Kärcher has also owned the naming rights of a hospitality lounge in the stadium since the start of the 2015-16 season. The global leader in high-pressure cleaners is a premium partner of VfB Stuttgart, the third level in the club's sponsorship hierarchy. The contract is worth more than €500,000 per season.

• VfB Stuttgart posted a turnover of €114.8m in 2013-14, an increase of €5.6m, or 5.1%, compared to 2012-13 (€109.2m).
  • Sponsorship revenue: €20.3m (+10% compared to 2012).
• VfB Stuttgart, founded on 09/09/1893, has 44,338 association members as of 01/07/2014 members.