Euro 2016: Kronenbourg launches its Tourtel Twist brand activation plan with a photo contest

Kronenbourg SAS, the French subsidiary of the Danish beer brand Carlsberg, has launched its activation plan for its Tourtel Twist brand (non-alcoholic beer flavoured with fruit juice) by launching a photo competition with the chance to win match tickets for Euro 2016, on 27/01/2016.

Participants must take pictures while toasting with bottles of Tourtel Twist and share them on social networks with the hashtag #TrinquonsPourLeuro (Let's drink to the Euros). The contest will run until 29/05/2016. Kronenbourg SAS hopes to double sales of Tourtel Twist, which launched in 2015, via its marketing plan for Euro 2016. The drink will be offered in the refreshment stands and restaurants inside the 10 stadiums that will host European Championship matches -- where alcoholic beverages are prohibited -- and in the 'Carlsberg Suite' bars located in the fan zones in the host cities. The brand also launched its official Twitter account (@TourtelTwist) on 27/01/2016.

Carlsberg has been a partner of the European Championships since the 1988 tournament.

"Win tickets for Euro 2016™ from 01/02 until…