"Rely on our supporters to aggregate new populations" (Philippe Renaudin, OGC Nice)

"We want to maintain the enthusiasm at the club, so we sightly increased prices whilst backing a policy of reduced rates for long-term season ticket holders, families and concessions."

Philippe Renaudin, director of sales and marketing at OGC Nice told NTF (21/05/2013) of the club's strategy to boost the club's number of season ticket holders in preparation of the move to their new stadium, the Allianz Riviera, in September 2013.

What strategies have you developed in selling season tickets for 2013/14?

We have undertaken a huge task in relocating the club and its values, with a view to cementing its presence. One of our main efforts has been to implement OGC Nice as a representative of the city and ambassador of the region. 

The work we have done includes designing a new logo. It was crucial for us to do this before moving to the Allianz Riviera. We have chosen not to forget our roots and we rely on the enthusiasm and loyalty of the supporters who were ever-present…