Sportem 2016: "Share information and best business practices in sports marketing" (C. Rousseau)

"Sportem was born in 2015 from the observation that there was no conference dedicated to sports marketing in France. A place where brands, clubs or sports institutions could meet, share information, develop their relationships with service providers and suppliers and best business practices," said Christophe Rousseau, founder of the French agency Troisième Ligne, which specialises in brand management, licensing and sports merchandising, and is organising the second edition of Sportem at the Stade Pierre-Mauroy in Lille (France) on 21 and 22/03/2016.

Sportem 2016 offers, besides showcases with companies (ticketing, merchandising, catering, digital, and more), a half-day conference on the theme of merchandising. "We want to share with decision makers who have registered the maximum amount of information, best practices and reasonable benchmarks," explained Christophe Rousseau. More than 500 French and foreign visitors are expected at the 2016 edition, including representatives from English, German and Dutch clubs, compared to 300 visitors in 2015.

Christophe Rousseau answered questions…