Liga BBVA: Fud (food brand) becomes a regional partner of Real Madrid in Mexico until 2016-17

Fud, the meat, sausage, cheese and ready-meal brand belonging to the Mexican food company Sigma, has become a regional partner of Real Madrid CF (Liga BBVA) until 2016-17, the club announced on 03/02/2016. Fud is the second partner of Real Madrid in Mexico, after the beer brand Tecate (Heineken group, until 2019-20).

Fud has obtained the...