Premier League: DraftKings becomes the fantasy league partner of Liverpool FC until 2017-18

News Tank Football - Paris - News #61649 - Published on 04/02/16 at 15:25
©  D.R.
©  D.R.

The American company DraftKings has become the fantasy league partner (management of the club's Internet leagues) of Liverpool FC (Premier League) until the end of the 2017-18 season, the club announced on 03/02/2016.

DraftKings replaces its British rival Mondogoal, which had previously been partnered with Liverpool. DraftKings will benefit from digital visibility and will be able to offer product merchandising and VIP seating for matches at Anfield as prizes for its users. The fantasy league company has obtained the status of global partner, which will allow the brand to benefit from the LFC network for its international development.

DraftKings, which posted a turnover of $40m (€35.8m) in 2014, has 200,000 daily players in North America. The company, based in Boston (Massachusetts, USA), is also a partner of the Boston Red Sox (MLB).

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Fantasy League partnerships
  • Mondogoal:
    • West Ham United FC, Tottenham Hotspur FC, Chelsea FC…

©  D.R.
©  D.R.

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