Premier League: Sunderland AFC launch a Chinese version of their website

News Tank Football - Paris - News #61703 - Published on 05/02/16 at 09:50

Sunderland AFC (Premier League) are launching a Mandarin version of their website, the club announced on 02/02/2016. This version of the site will share club news, interviews, photos and videos. Sunderland will also offer content on their official YouKu account, a Chinese video hosting platform.

"Increasing our digital following in key territories such as Asia is an important part of the club’s digital strategy and serving content to fans in this market in their local language is something that will help us to grow our following significantly. The club already has circa 90,000 followers on Weibo and that is increasing at a rapid rate. The new website will improve our communication with our supporters and give them even more access to the club," said Gary Hutchinson, commercial director of Sunderland AFC.

Premier League: Sunderland AFC become the eighth club to launch a Chinese version of their website

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