Ligue 1: Intersport extends shirt sponsorship of Olympique de Marseille in the league for 2016-17

The sporting goods retailer Intersport will remain the main shirt sponsor of Olympique de Marseille (Ligue 1) for domestic matches of the 2016-17 season, announced Olympique de Marseille on 04/02/2016. The partnership began in 2009, and the brand has been visible on the front of the Marseille shirt since the 2012-13 season.

The partnership was activated with two programmes which have been renewed for the 2016-17 season:
• The "OM Fada Forever" scheme, which offers prizes for fans via a points system, such as: VIP seats at the side of the pitch, travelling with the players on matchdays, a training session with the players, autographed shirts and balls, match tickets at Stade Velodrome.
• The premium support scheme: for each OM victory, whatever the competition, all Intersport stores will apply a discount of 5% per goal scored on the day after the game, for all OM branded products (excluding promotions).

"Intersport is very pleased with these in-store and digital activations as well as contract benefits such as visibility of the brand among sports consumers, 'boosted' attendance in…