Liga BBVA: betting operator Codere Apuestas becomes sleeve sponsor of Valencia CF until June 2016

The logo of the Spanish betting operator Codere Apuestas will be visible on the shirt sleeve of Valencia CF (Liga BBVA) until June 2016, the club announced on 05/02/2016.

Codere Apuestas is also entitled to visibility on the LED advertising boards at the Estadio de Mestalla, as well as on the clubs digital and marketing communications. "We want to strengthen our position as a leader in the Spanish market and continue our growth with our online site codere.es," said Angel Fernandez, marketing director of the betting operator based in Madrid.

Valencia CF have not had a main shirt sponsor from the 2013-14 season. "€10m (per year) is the price that we consider fair for our shirt space due to the benefits offered by the club and the accorded rights. We will not move from there because we believe that this amount is right," said Peter Draper, marketing director of the club, on 06/10/2015. Valencia CF generated €13.54m in commercial revenues during the 2013-14 season.

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