Premier League: the headphones brand Beats by Dre becomes a partner of Chelsea FC

The headphones brand Beats by Dre has become a partner of Chelsea FC (Premier League), announced the club on 05/02/2016.

Beats by Dre will launch several models of co-branded headphones with the London club. A notable ambassador of the brand is Spanish international and Chelsea FC midfielder Cesc Fabregas. "The core objective of this innovative partnership will be to put the Beats 'b' at the heart of Chelsea Football Club," said Christian Purslow, managing director of the club. The brand of headphones hopes to gain optimum visibility when worn by Chelsea players in the lead up to their matches. The American company, founded in 2006, is also under contract with FC Bayern Munich (Bundesliga) and Paris Saint-Germain FC (Ligue 1).

Chelsea FC generated £109m (€149.1m) from commercial revenues in the 2013-14 season.

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Beats Electronics

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