Premier League: DraftKings becomes the fantasy league partner of Arsenal FC and Watford FC

News Tank Football - Paris - News #61984 - Published on 09/02/16 at 16:08
©  D.R.
©  D.R.

The American company DraftKings has become the fantasy league partner (club management of internet leagues) of Arsenal FC and Watford FC (Premier League), announced the company, on 05/02/2016. The DraftKings application is downloadable from the Apple Store for iOS and from the DraftKings UK website for Android.

DraftKings will activate its agreement with Arsenal by targeting fans of the club in the UK, but also in the US and Canada. The company will offer various prizes including match tickets, VIP tickets and autographed merchandise. It is also entitled to digital rights and a visibility at the Emirates Stadium.

DraftKings, which posted a turnover of $40m (€35.8m) in 2014, has 200,000 daily players in North America. The company, based in Boston (Massachusetts, USA), is also a partner of the Boston Red Sox (MLB) and is continuing its visibility strategy in the UK market after unveiling a partnership with Liverpool FC due to run until the end of the 2017-18 season.

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©  D.R.
©  D.R.

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