Gatorade to launch a platform aimed at athletes to improve their performance

Gatorade (sports beverages) has partnered with the social networks Facebook and Twitter, the music streaming platform Spotify and the sports performance applications developer CoreSyte for the launch of "Bolt Breakers", a platform that aims to provide digital advice to top athletes, the US company announced on 03/02/2016.

This website, which will be launched on 12/03/2016, will focus on good digital practices for athletes to adopt on and off the field, in order perform at their best. The collaboration with Facebook, Twitter and CoreSyte will lead to the publication of information on how top athletes can optimise the use of digital tools to improve their performance, while Spotify will research the effects of music on sports performance.

• "Innovation has always been at the core of who we are as a brand, so we are excited to collaborate with four of the world’s leading tech companies to provide athletes with new solutions," said Xavi Cortadellas, head of innovation and design at Gatorade.