Mexico: the North American subsidiary of Nissan becomes the automotive partner of the Federation

The North American subsidiary of the Japanese automobile manufacturer Nissan has becomes a partner of the Mexican Football Federation for several seasons, announced the brand on 11/02/2016.

Nissan are entitled to visibility on advertising boards during national team matches during Mexico's US tour before the 2016 Copa America Centenario tournament, which be played in the United States between 10 national teams from CONMEBOL and 6 from CONCACAF, from 03 to 26/06/2016. Nissan replaces the American brand Ford as the official automotive partner of the Mexican Federation.

The Japanese manufacturer is continuing its sponsorship strategy in football after agreeing a major partnership with UEFA for the Champions League (estimated at €54m per year until 2017-18), as well as signing a contract with the Spanish Football Federation. Nissan is also a sponsor of the 2016 Rio de Janeiro Olympics.

• The American breakfast food brand Quaker Oats agreed a partnership with the FEMEXFUT (Mexican Football Federation) on 04/02/2016.
• SUM (Soccer United Marketing), a subsidiary of MLS which manages the…