Champions League: peak audience of 200,000 viewers for matches broadcast by BT on pay-TV

The qualifiers and group stage of the 2015-16 Champions League, broadcast by the British free-TV channel BT Sport Showcase, recorded an average peak audience of 200,000 viewers for each match, according to the British newspaper The Telegraph on 10/02/2016.

Before the knockout stage of the 2014-15 competition, each Champions League match broadcast by the private free-TV channel ITV achieved an average peak audience of 4.4 million viewers. The matches involving English clubs broadcast by BT Sport Showcase recorded an average peak audience of just over 200,000 viewers each, lower than the same matches broadcast on the pay-TV channels of BT Sport:
• Club Brugge KV - Manchester United FC (0-4, return leg, on 26/08/2015): peak audience of 212,000 viewers on BT Sport Showcase, compared to 776,000 subscribers on BT Sport Europe.
• VfL Borussia Mönchengladbach - Manchester City FC (1-2, group D, on 30/09/2015): peak audience of 155,000 viewers on BT Sport Showcase, compared to 496,000 subscribers on BT Sport 2.

In 2014-15, matches involving English clubs in the qualifiers and the group stage…