The NBA, its 30 franchises and the players (90%) have over one billion followers on social networks

The cumulative accounts of the NBA, its 30 franchises and 90% of its players have pass over one billion followers on the social networks Facebook, Twitter and Instagram, announced the North American basketball league on 02/12/2016.

The most popular player is LeBron James (Cleveland Cavaliers) with 66.3 million combined followers, followed by Kobe Bryant (Los Angeles Lakers) with 33.7 million and Kevin Durant (Oklahoma City Thunder) in third with 28.8 million fans. Nearly 90% of NBA players are present, with a public account, on at least one social network.

In terms of franchises, the Los Angeles Lakers come in first with 28.3 million cumulative followers, ahead of the Chicago Bulls (22.5 million) and Miami Heat (21.6 million). The official accounts of the NBA itself have over 60.7 million followers.

• During the 2014-15 season, the NBA was the first professional league in the world to display its Twitter account handle on its official ball.
• On 14/12/2015, the NBA surpassed one billion loops on Vine (number of times a video is seen on this application, which hosts looped videos of…