MLS: Columbus Crew SC unveil their new shirt on Periscope, Snapchat and YouTube

Columbus Crew SC (MLS) unveiled their new shirt for the 2016 MLS season via Periscope (live video streaming application), Snapchat (photo and video sharing application) and YouTube (online video hosting and sharing platform) announced the franchise on 10/02/2016.

Fans were able to watch the presentation of the new shirt on these social networks, during a special event held at the club's headquarters, in the presence of Anthony Precourt, president and owner of the club, Andrew Ginther, the mayor of Columbus (Ohio, USA), the manager Greg Berhalter, and the players.

Columbus Crew SC were the runners-up in the 2015 MLS Cup Playoffs, being in defeated in the final by the Portland Timbers 2-1.

• The activation was continued on 13/02/2016 with the release of a video in which five players of the franchise read and commented on humorous tweets sent by fans who did not like the new Columbus Crew shirt.

 1/2

Columbus Crew on social networks

…