NBA: the digital value of LeBron James on social networks is €13.4m over 3 months
The digital value of the social media accounts of LeBron James (Cleveland Cavaliers, 70.5 million cumulative fans on Facebook, Twitter, Instagram, YouTube and Google+) totaled $15m (€13.4m as of 17/02/2016) over three months (from 20/10/2015 to 22/01/2016), indicated MVPindex, a platform specialising in the analysis of digital intelligence, on...