NBA: the digital value of LeBron James on social networks is €13.4m over 3 months

The digital value of the social media accounts of LeBron James (Cleveland Cavaliers, 70.5 million cumulative fans on Facebook, Twitter, Instagram, YouTube and Google+) totaled $15m (€13.4m as of 17/02/2016) over three months (from 20/10/2015 to 22/01/2016), indicated MVPindex, a platform specialising in the analysis of digital intelligence, on 14/02/2016.

Stephen Curry (Golden State Warriors) is the NBA player with the second highest digital value. His presence on the same social networks (17.4 million cumulative fans) over the same period is valued at $7.5m (€6.7m).

These figures are calculated by combining multiple data such as the number of fans, the level of engagement (shares, comments, retweets, etc.) and the sentiment of the conversations regarding the player.

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