Serie A: Samsung, sponsor of Sampdoria until June 2016, visible on the shirt against Inter

Samsung, the South Korean electronics manufacturer, has become a partner of UC Sampdoria (Serie A TIM) until June 2016, and the brand was visible on the front of the club shirt along with the hashtag #TheNextGalaxy during their match against FC Internazionale Milano (3-1, Matchday 26 of the Serie A), on 20/02/2016.

This activation was part of the launch of the marketing campaign for the S7 Galaxy smartphone on the Italian market. The Sampdoria players also entered the pitch wearing Samsung Gear VR virtual reality headsets before the match against Inter. The Korean brand will feature on the club's shirt during other selected matches before the end of the 2015-16 season. UC Sampdoria generated €3.67m in commercial revenue in 2014. The club has had no main shirt sponsor since the start of the 2014-15 season.

Sampdoria players enter the pitch wearing Samsung Gear VR headsets

 1/2

…