MLS: New York City FC launch a Chinese version of their website and an official Sina Weibo account

The MLS franchise New York City FC have launched a Mandarin version of its website and an official account on Sina Weibo (the Chinese microblogging platform), announced the club on 08/02/2016, the day of Chinese New Year. The club published a short video on its official Facebook and Twitter accounts featuring its star players, Frank Lampard (English), Andrea Pirlo (Italian) and David Villa (Spanish), wishing a happy new year to Chinese fans.

"The Chinese community is important to New York City FC as we continue to gain supporters from local Chinese groups and increase our global fan base from locations abroad. We are proud that our new platforms will allow us to interact with our Chinese speaking supporters. We are also fortunate that our home is New York City, a place where one million Chinese tourists travel every year. We are seeing ‘soccer tourism’ increase tremendously so we welcome these visitors to come to one of our matches at Yankee Stadium (50,000 seats) while they are enjoying the world class shopping, dining and sightseeing that New York City has on offer," said Tom…