Pepsi Max (beverages) launches a digital advertising campaign under the hashtag #Maxfootball

The US company PepsiCo has launched, on 23/02/2016, a digital advertising campaign under the hashtag #Maxfootball. The main part of this campaign is a video featuring the players Sergio Aguero and Vincent Kompany (Manchester City FC), James Rodriguez (Real Madrid CF), Alexis Sánchez (Arsenal FC) and David de Gea (Manchester United FC). The video shows two delivery drivers who encounter James Rodriguez on a football field, the Colombian then brandishes a blue card, as an incentive to play and have fun with the other players who then appear.

"While the traditional red or yellow card might stop play, the Pepsi Blue Card signals that things are about to get exciting - which is a perfect kick start to the year for our iconic brand," said Carla Hassan, senior vice-president of global brand management of the PepsiCo Group.

Pepsi Max has been the official partner of the Champions League since 01/07/2015. This partnership will lead to an activation on 01/03/2016, with the launch of a mobile application, compatible with iOS and Android. Users will be able to scan football emojis found on…