Premier League: Avon Tyres becomes an official partner of Everton FC until 2016-17

Avon Tyres, the British tyre manufacturer, has became an official partner of Everton FC (Premier League) until the end of the 2016-17 season, on 29/02/2016. This is the first time that the brand has sponsored a Premier League club.

The financial details of the partnership were not disclosed. As part of this agreement, Avon Tyres are entitled to visibility on the LED advertising boards at Goodison Park (40,000 seats), "to increase brand awareness within its key UK market by capitalising on the club’s extensive reach," said Everton FC.

"Football is by far and away the most popular sport in the UK and the Everton partnership provides the perfect platform for us to reach a large number of potential new customers," said Sarah McRoberts, European marketing communications manager of Avon Tyres. Avon Tyres is a brand of the US group Cooper Tires, the official partner of Arsenal FC (Premier League) since 11/02/2014.