Copa America Centenario: Coca-Cola, Sprint and State Farm join Nike as official tounament partners

The American groups Coca-Cola (beverages), Sprint (telecommunications) and State Farm (insurance) have joined Nike (sports equipment supplier) as official partners of the Copa America Centenario, according to the American magazine Forbes on 29/02/2016.

Although the information has not been officially confirmed by the organising committee of the competition as of 02/03/2016, the logos of the three brands appeared alongside that of Nike on the media communications during the draw for the group stages of the Copa America Centenario, which was held in New York (United States) on 21/02/2016.

Coca-Cola, Sprint and State Farm are entitled to use the image rights of the competition in their marketing campaigns as well as visibility on the LED advertising boards of the 10 stadiums of the Copa America Centenario, and all of the media communications for the tournament, according to Forbes.

• Coca-Cola, Sprint and State Farm acquired the marketing rights to the Copa America Centenario through Soccer United Marketing , a subsidiary of the MLS which manages the business, marketing and media…