Sportem: second edition of the European sports marketing summit in Lille (FRA) on 21 and 22/03/2016

"Promoting exchange, networking and efficiency, meeting all the actors in the European sports world, making new contacts, new markets, identifying suppliers and products of tomorrow, evaluating new marketing and sales trends, iand to magine and build brand development for the future," these are the objectives of Sportem, which is the first European summit of sports marketing" and whose second edition is organised at the Stade Pierre-Mauroy in Lille (FRA) on Monday 21 and Tuesday 22/03/2016.

This exhibition is only available to professionals. "Sportem was born in 2015 from the observation that there was no conference dedicated to sports marketing in France. A place where brands, clubs or sports institutions could meet, share information, develop their relationships with service providers and suppliers and best business practices," said Christophe Rousseau, founder of the French agency Troisième Ligne, which specialises in brand management, licensing and sports merchandising.

Sportem 2016 offers, in addition to meetings with exhibiting companies (ticketing, merchandising, catering…