China: Swiss brand Tag Heuer becomes the official timekeeper and official watch of the Super League

The Swiss watchmaker Tag Heuer (LVMH group) has become the official timekeeper and official watch supplier of the CSL, on 02/03/2016. Neither the duration of the partnership, nor the details of the activations programme were disclosed.

In Germany, Tag Heuer are visible on the giant screens and LED advertising boards of Bundesliga and 2.Bundesliga stadiums, as well as on the score displays during TV broadcasts. From the 2016 season, the Tag Heuer logo will be visible on the fourth official's panel during MLS matches. The referees of the North American league will also wear connected watches supplied by the brand, whose logo will be present on their official kit.

In the 2015 season the CSL accumulated 5.33 million spectators and 400 million viewers in China, according to the Chinese League. "The partnership between TAG Heuer and the CSL will bring our brand to a broader platform and help more young people feel the core spirit that TAG Heuer holds," said Pan Jinji, general manager of Tag Heuer China, to Chinese news agency Sina Sports, on 02/03/2016.

• The LVMH watches and jewelry…