Serie A: Carlsberg becomes the official beer of Juventus until the end of 2015-16

The Danish beer brand Carlsberg has become the "official beer" of Juventus (Serie A TIM), on 25/02/2016. The partnership expires at the end of the 2015-16 season.

As part of the agreement, Carlsberg will be the only beer brand served in the 24 bars and refreshment areas inside Juventus Stadium (41,000 seats). The partnership was activated with...