Euro 2016: "Develop the reputation, image and sales of Hyundai in France" (Lionel French Keogh)

"Our partnerships in football are designed to engage consumers around their passion. Hyundai has to be in the same place as our consumers. We want to create emotion around the brand," said Lionel French Keogh, CEO of Hyundai Motors France, the French subsidiary of the Korean automaker, on 28/02/2016.

Hyundai is the shirt sponsor of Olympique...