"Euro 2016 is a vector for sustainable innovations for the group" (Manuel Berquet, Coca-Cola)

"We have two goals for Euro 2016. The first is to innovate sustainably: product, marketing and digital innovations put place for the event will continue after it has finished. Secondly, we want to make an emotional connection with the widest possible audience," said Manuel Berquet, director of Euro 2016 for The Coca-Cola Company, during the...