Bundesliga: Rovagnati (charcuterie) becomes an official partner of Schalke for the 2016-2018 cycle

Rovagnati, the Italian producer of sausages and cooked hams, has become an official partner of FC Schalke 04 (Bundesliga), on 08/03/2016. This third-level partnership covers two seasons (2016-17 and 2017-18) and includes an option to extend, the duration of which was not disclosed.

Rovagnati has developed intensively in Germany since 2014. "FC Schalke 04 are the second-biggest sports club in Germany, and are an international brand. For that reason, they will help us achieve our aim of establishing our brand here in Germany," said Lorenzo Rovagnati, owner of the Italian company, on 08/03/2016.

Rovagnati is entitled to visibility at the Veltins Arena (61,673 seats): on the LED advertising boards, the big screens and televisions in the VIP areas of the stadium. The brand will also have two points of sale in the stadium in Gelsenkirchen, in order to promote and sell its products there.